The study was based on the indifference curve analysis as an economics concept that is\npremised on assessing consumer behaviour driven by their budgets, products choice and\nmaximum satisfaction. The model was applied in the Zimbabwe tourism destination since the\nbehaviour of the tourists has changed from positive to a negative over its offerings. The\nresearch was done using both qualitative and quantitative research designs which is a mixed\nmethod. The results of the research shows that the budgets of tourists are failing to meet the\nprices charged in the Zimbabwean tourism destination. Local participants pointed on the\neconomic downfall which has reduced the value of their disposable income associated with\nhigh unemployment rate. Foreign respondents revealed that the Zimbabwean tourism\ndestination is expensive for holiday makers as compared to other tourism destinations in the\nregion. These factors have reduced the totals satisfaction of tourists in Zimbabwe. The\nresearch therefore recommended price discrimination charging relatively low prices to local tourists, intensive campaigns to positively change the behaviour of local tourists and mergers\nso as to achieve economies of scale and charge low prices.
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